One Screen for Meta and Google

Last month we shipped three ads trackers that answer the mid-month question: are we on track? Within weeks the same request kept arriving from people using them: fine, but my budget is split across Meta and Google, and I need the answer for the month, not the answer per platform.

Fair. A merchant's month has one revenue goal and one budget. The platform split is an implementation detail, and yet the reporting world treats it as a border: two dashboards, two currencies of jargon, two coloured sets of numbers that someone has to reconcile in a spreadsheet before anyone knows how the actual business is doing.

So here's the Blended Ads Tracker. Upload your Meta daily report and your Google daily report, set the monthly goal, and get one view: combined spend, combined results, one projection for the month, with the platform breakdown a glance away when you want to know who's pulling their weight.

The number blending reveals

The single most useful output is blended ROAS, and it regularly tells a different story than either platform admits. Meta claims a conversion, Google claims the same conversion, and both dashboards flatter themselves. You can spend real effort on attribution surgery, or you can hold the blended number against actual revenue and let reality referee. For most stores under a few million in revenue, the blended view is the honest one, and it's the one this tool leads with.

The platform comparison underneath earns its place too. When the blended number dips, the first question is always which side moved, and seeing both run rates on the same axis answers it in seconds rather than in two tabs and a mental currency conversion.

Same rules as its siblings: the CSVs are parsed entirely in your browser, nothing is uploaded, no account, no email gate. Open the network tab if you'd like to check our claim.

If you run spend on both platforms and your month still lives in two dashboards, give the blended view one month. The first time the two platforms disagree about whose conversion that was, you'll see why we stopped arguing and started blending.