Insights
Shopify Conversion Rate Benchmarks, Updated Monthly
What a good Shopify conversion rate is depends on your vertical. CVR, AOV and revenue-per-visitor benchmarks from live merchant data, updated monthly....
Insights
Empowering e-commerce brands with insights to refine your digital strategy, develop your brand, and boost customer conversion.
- Lab
What Shopify Actually Costs, Market by Market
Shopify's real cost changes with your country, plan and how customers pay. We verified published rates for 24 markets and built a calculator around them....
- Lab
AppSnapify: We Built an App Store Monitoring Product
It started as a script for pulling native-resolution App Store artwork. It became AppSnapify: a free ripper plus a tracker that alerts you to listing changes....
- Lab
Why GIFs Render Like Garbage (And How We Fixed Ours)
Most GIF converters output smeared, banded, oversized files. Why that happens - palette quantization, no dithering, LZW - and what we did about it....
- Lab
One Screen for Meta and Google
The follow-up everyone asked for after the ads trackers: Meta and Google in one view, because your customer doesn't care which platform the budget came from....
- Lab
Why We Built Our Own Ads Trackers
Ads Manager tells you what happened yesterday, not whether you are on track to hit the monthly number. So we built three trackers that answer that....
- Lab
Atchoo Analytics: Multi-Tenant Shopify Architecture
How we built Atchoo Analytics, a Shopify app giving merchants add-to-cart tracking, template analytics and A/B testing on their product pages....
- Lab
Eleven Calculators for Honest Ecommerce Maths
We kept redoing the same margin, ROAS and LTV maths in client calls and scrappy spreadsheets. So we built the toolkit properly and put it on the site....
- Lab
Building FORQ: Smart QR Codes for Apps
How we built FORQ - smart QR codes that route users to iOS or Android app stores automatically....
- News
Migrate Yotpo Subscriptions to Recharge
Yotpo has announced it will sunset its subscriptions product. How to plan your move to Recharge before the shutdown decides the timing for you....
- Insights
Social Advertising in 2024
Ad creative is now the key factor for paid social success. Why brands must focus on compelling content over targeting algorithms....
- Guide
Migrate WooCommerce to Shopify
A practical guide to migrating from WooCommerce to Shopify: why brands move, a pre-migration checklist, the step-by-step process and what to do after launch....